WHAT’S NEW IN SITECATALYST
6:16 AM
Omniture is pleased to present the following new features in SiteCatalyst version 12
Calendar Events
The Calendar Events feature allows users to visually represent important events in the company that can impact business performance. Each defined event is shown in the time-based graphs to indicate the occurrence of that event during the time period. This allows users to easily identify the possibility of any unusual variances during the time period with the corresponding calendar event. Calendar Events can also be chosen from the Calendar Presets to directly view the reports for that time period.
Dashboard Enhancements
The Dashboards feature has been enhanced to take advantage of up to three columns of content. In addition, the look and feel of the dashboards as well as the ability to add additional types of content has been enhanced.
Omniture Dashboard Player
The Omniture Dashboard Player allows users to push their dashboard content directly to the desktop. The player displays the dashboard content, one reportlet at a time in an executive presentation style. The Omniture Dashboard Player can be launched as a dedicated display, in a separate window on the user desktop, or as a Screen Saver.
Prepackaged Dashboards
Prepackaged best practices dashboards allow an organization to hit the ground running and accelerate time-to-value by providing Executives and Marketing teams with immediate insight into role-specific KPIs out-of-the-box. SiteCatalyst Version 12 comes with two key preconfigured dashboards: Marketing Dashboard and Site Operations Dashboard.
Multivariate Testing Framework
SiteCatalyst v12 brings the power of multivariate testing methodology, enabling marketers to analyze multiple variables at once, while still being able to isolate the impact of individual page elements and, most importantly, predict the optimal combination of input variables for maximizing target metric (orders, revenues, signups etc).
Targets
SiteCatalyst users can now manage business objectives and goals by defining targets for key performance indicators. A new set of views show how the business is performing against the targets and also alert the users on possible risks. The Targets feature also includes an Accountability Matrix allowing users to further allocate the chosen metric across additional dimensions. As an example, a Revenue target for the company can be further allocated by Campaign and Sales Channel.
Calendar Events
The Calendar Events feature allows users to visually represent important events in the company that can impact business performance. Each defined event is shown in the time-based graphs to indicate the occurrence of that event during the time period. This allows users to easily identify the possibility of any unusual variances during the time period with the corresponding calendar event. Calendar Events can also be chosen from the Calendar Presets to directly view the reports for that time period.
Dashboard Enhancements
The Dashboards feature has been enhanced to take advantage of up to three columns of content. In addition, the look and feel of the dashboards as well as the ability to add additional types of content has been enhanced.
Omniture Dashboard Player
The Omniture Dashboard Player allows users to push their dashboard content directly to the desktop. The player displays the dashboard content, one reportlet at a time in an executive presentation style. The Omniture Dashboard Player can be launched as a dedicated display, in a separate window on the user desktop, or as a Screen Saver.
Prepackaged Dashboards
Prepackaged best practices dashboards allow an organization to hit the ground running and accelerate time-to-value by providing Executives and Marketing teams with immediate insight into role-specific KPIs out-of-the-box. SiteCatalyst Version 12 comes with two key preconfigured dashboards: Marketing Dashboard and Site Operations Dashboard.
Multivariate Testing Framework
SiteCatalyst v12 brings the power of multivariate testing methodology, enabling marketers to analyze multiple variables at once, while still being able to isolate the impact of individual page elements and, most importantly, predict the optimal combination of input variables for maximizing target metric (orders, revenues, signups etc).
Targets
SiteCatalyst users can now manage business objectives and goals by defining targets for key performance indicators. A new set of views show how the business is performing against the targets and also alert the users on possible risks. The Targets feature also includes an Accountability Matrix allowing users to further allocate the chosen metric across additional dimensions. As an example, a Revenue target for the company can be further allocated by Campaign and Sales Channel.
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