SITECATALYST OVERVIEW
6:12 AM
SiteCatalyst is a remotely hosted, subscription-based solution for real-time Web site reporting and analysis. Much more advanced than log file applications that only measure server activity, SiteCatalyst’s next-generation Web analytics captures visitor activity directly from their browser. By uncovering the true facts about visitor and customer interactions with your site, you can finally receive precise answers to the unique questions you struggle with every day.
SiteCatalyst reports fall into three categories: Commerce, Traffic and Paths.
Comprehensive Commerce reports give accurate and detailed analysis of customer activity. Metrics such as campaign management, sales cycle, customer fallout and customer conversion let you accurately measure e-commerce transactions, sources of sales, advertising effectiveness, customer loyalty and more. SiteCatalyst’s Commerce reporting includes real-time statistics on all important customer activity, including:
• Which customers buy certain products
• Shopping cart metrics, including fallout
• Customer conversion rates
• Advertising and channel partner effectiveness
• Online and offline marketing campaign performance
• Customer loyalty metrics
• Insight into sales cycles
Powerful Traffic reporting gives you in-depth insight into visitors and how they interact with your Web site. SiteCatalyst Traffic reports give you the ability to:
• Analyze critical aspects of visitor behavior
• Monitor and understand traffic patterns
• Determine popular content groups
• Segment visitors by any measurable criteria
Paths reports are powered by Optimum Path™, the industry’s most advanced path analysis engine. This engine is the only one on the market that is able to both record the entire path of your online visitors and customers, and dissect all paths to identify hidden patterns. Paths reports include standard in-depth and optional advanced analysis reports that:
• Reveal the click-stream of pages viewed
• Uncover full paths, longest paths and most popular paths
• Explain page flow, fallout and dropout graphically
• Show new and changing patterns over time
• Allow entry and exit path analysis
SiteCatalyst reports fall into three categories: Commerce, Traffic and Paths.
Comprehensive Commerce reports give accurate and detailed analysis of customer activity. Metrics such as campaign management, sales cycle, customer fallout and customer conversion let you accurately measure e-commerce transactions, sources of sales, advertising effectiveness, customer loyalty and more. SiteCatalyst’s Commerce reporting includes real-time statistics on all important customer activity, including:
• Which customers buy certain products
• Shopping cart metrics, including fallout
• Customer conversion rates
• Advertising and channel partner effectiveness
• Online and offline marketing campaign performance
• Customer loyalty metrics
• Insight into sales cycles
Powerful Traffic reporting gives you in-depth insight into visitors and how they interact with your Web site. SiteCatalyst Traffic reports give you the ability to:
• Analyze critical aspects of visitor behavior
• Monitor and understand traffic patterns
• Determine popular content groups
• Segment visitors by any measurable criteria
Paths reports are powered by Optimum Path™, the industry’s most advanced path analysis engine. This engine is the only one on the market that is able to both record the entire path of your online visitors and customers, and dissect all paths to identify hidden patterns. Paths reports include standard in-depth and optional advanced analysis reports that:
• Reveal the click-stream of pages viewed
• Uncover full paths, longest paths and most popular paths
• Explain page flow, fallout and dropout graphically
• Show new and changing patterns over time
• Allow entry and exit path analysis
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