Sitecatalyst USER MANUAL PURPOSE
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The SiteCatalyst User Manual is intended to give comprehensive coverage of SiteCatalyst by not only familiarizing you with the product, but also by providing information on advanced navigational and reporting features not covered in the online Quick Help. This manual begins with a system introduction and easy-to-follow setup instructions. General navigation and user interface tips follow. Complete details for each reporting section and each report comprise the majority of the manual, which ends with a number of appendices covering commonly used metrics, formulas and glossary terms. If you have questions about SiteCatalyst code, using SiteCatalyst with your site technology or any other technical or programming issue, please contact your Account Support Manager.
As you read this manual, keep in mind that each report is just one step along the journey of discovering site patterns that need to be acted upon. Though all reports contain useful and vital information by themselves, they should not be considered final destinations. SiteCatalyst was designed to provide multiple ways to navigate to your desired statistics. This openness not only helps you better understand the reasons behind your site activity, but also presents this vital data in the most granular detail. Because there are literally thousands of possible reports, we have not attempted to list each one or to cover all of the ways you can obtain and view your site data. Instead, you should familiarize yourself with the basic reports and navigation concepts covered in this manual. Then you can use these basics and your imagination to manipulate and drill down through the reports to discover even more information that is important for your site.
NOTE: One document convention needs to be mentioned here. Due to the vast amount of information and data presentation methods inherent in SiteCatalyst, it is often not possible to mention all of the available options for a given utility. In these situations, a variable designation () has been used to show that other options are possible. For example, trending views can be set for any number of values, including search engines, page views, etc. The portion that covers trending refers to the Choose to Trend window. The use of this variable means that it could be the Choose Search Engines to Trend window, the Choose Page Views to Trend window, etc., depending on the report you are viewing.
As you read this manual, keep in mind that each report is just one step along the journey of discovering site patterns that need to be acted upon. Though all reports contain useful and vital information by themselves, they should not be considered final destinations. SiteCatalyst was designed to provide multiple ways to navigate to your desired statistics. This openness not only helps you better understand the reasons behind your site activity, but also presents this vital data in the most granular detail. Because there are literally thousands of possible reports, we have not attempted to list each one or to cover all of the ways you can obtain and view your site data. Instead, you should familiarize yourself with the basic reports and navigation concepts covered in this manual. Then you can use these basics and your imagination to manipulate and drill down through the reports to discover even more information that is important for your site.
NOTE: One document convention needs to be mentioned here. Due to the vast amount of information and data presentation methods inherent in SiteCatalyst, it is often not possible to mention all of the available options for a given utility. In these situations, a variable designation (
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