The SiteCatalyst interface is composed of the following sections:

• Navigation Tabs. Lets you access the main sections in SiteCatalyst, including Reports, Settings, Tools, Permissions, Advanced Analysis, Data Sources, and Message Boards. Also contains the Help and Logout links.

• Account Information Header. Shows the name of the company and the URL and Report Suite ID that is being viewed. Also lets you choose which report suite to view (for users with multiple report suite permissions).

• Report View Tabs. Let you change the view of the current report. Options can include Ranked, Trended or Improved views (Graphical and Tabular views are available for certain Paths reports, and Map view is used in the GeoSegmentation reports). These different views can help you see the performance of portions of your site, performance trends, or the portions that have had the greatest or least improved performance for any time period.

• Report Status Header. Change the specific page, Success Metric, roll-up period (Multi-Site Roll-up accounts only), and other options for the report you are viewing.

• Report Toolbar. Gives you complete control over the reports by presenting help, download, bookmark, print report, copy graph, new window and display options utilities.

• Calendar. Use the Calendar tab to change the present time period of the report you are viewing. Use the Range tab to view reports over any custom date range. If you choose the “Select Presets” option from the Range drop-down menu, you will then have the opportunity to select an event from a window listing the available preset calendar events.

• Report Menus. Click any of these menu items to view the report of your choice. This eliminates the need to return to the Report Navigator page every time you want to see a different report. Includes menus to navigate to Dashboards, Bookmarks, and Targets.

• Graph. The graph shows a visual representation of your site’s data for that report. This way you can quickly identify patterns or points of interest, and then further explore the reasons behind those events in the main report body.

• Report Details. The table provides yet another representation of your site’s data, allowing you to see a line-by-line breakdown of the information represented in the graph above.

Each of these items is explained in the next sections.

NAVIGATION TABS

The tabs in the top-left corner of your screen allow you to access different areas of SiteCatalyst. You can click one of these tabs to switch SiteCatalyst areas at any time. For example, if you are in the Help area you can click the Reports tab to return to the SiteCatalyst Home page.

The following five tabs compose the Navigation Tabs section:
• Reports. The Reports tab takes you to the SiteCatalyst Home page, from which you can access all available reports.
• Settings. Clicking the Settings tab will take you to the Settings page, from which you can change report suite information, exclude computers or IP addresses from your SiteCatalyst report suite tracking and name individual site pages and Custom Insight Traffic and Commerce variables.
• Tools. Takes you to the Tools page, which contains downloads and links to SiteCatalyst utilities. These utilities include the ClickMap plug-in, DirectAccess installation program, SiteCatalyst Excel toolbar, and Digital Signature Verification.
• Permissions. The Permissions tab will take you to the Permissions page, from which you can view your personal contact information, as well as the e-mail address of your company administrator. If you are the SiteCatalyst administrator for your company, the Permissions page will let you set permissions and roles for individual users and sites. Some of these permissions include the reports users are allowed to view, login names and passwords, among other report privileges.
• Advanced Analysis. The Advanced Analysis Tab replaces the previous Data Warehouse tab, and provides you access to four powerful tools that allow you to look even deeper into your site’s performance: Custom Data Warehouse Report , ASI Segmentation Wizard, Omniture Discover, and Multivariate Testing. (Certain options on this tab are available based on the service level you have purchased.)
• Data Sources. The Data Sources tab (Data Sources Manager) allows you to create new data sources to import data from external sources. It also displays all of the currently activated data sources for your account.
• Message Boards. SiteCatalyst Message Boards provide an environment where clients can assist and learn from each other.
• Help. The Help tab takes you to the help page, which contains links to the knowledge base, client services, online user manual, message boards, and training and consulting.
The Navigation Tabs section also displays the Logout link, which logs you out of SiteCatalyst (you will have to log back in again to use SiteCatalyst).

Generating a SiteCatalyst report is as easy as clicking a Web page link. The SiteCatalyst Home page is the first page you see after logging in to the system. From here you can access any Report Navigator page, any report, view new features, access online tutorials, change reporting dates, or access other system and help options.

• Click any of the main items in the left-hand Report menus. The item will expand to display sub-menus.
• Click any of the sub-menus to display individual reports, and then click the report you want to view.
• While the report is loading, the following Status message will display. From here you can:

• Cancel the Report. Clicking this item will cancel the report generation and load a Report Cancelled page.

a. E-mail the Requested Report. Clicking this option will bring up the E-mail Report window, allowing you to enter your e-mail address and choose other options to have SiteCatalyst send the report to you rather than generate it in the original browser window.

b. Open the Report in a New Window. Clicking the New Window button will bring up a new browser window with the SiteCatalyst Home page, with the requested report being generated in the original browser window.

• Once the report loads, you can change the reporting date, break down options, and any other parameters related to the report you are viewing. Further instructions for changing these options are located in the “General Navigation” section (next).

Installing SiteCatalyst is as easy as embedding code onto the Web pages that you want to track. This code is provided by your Account Support Manager, and is configured with all the features necessary to meet your needs. You can also further customize the code to fit your Web site tracking and measurement requirements. This section explains basic setup and login procedures.

The following instructions cover steps that only need to be performed once by the department (or person) in charge of installing SiteCatalyst onto your Web site pages. If you are not responsible for installing and configuring SiteCatalyst, you can skip ahead to the “Login Information” section.

To Set Up Your Pages to Use SiteCatalyst

Paste the HTML code into the Web site pages you want to track.
NOTE: Be sure the code on your page appears exactly as it does in the file sent by your Account Support Manager, or it may not work properly. We recommend placing the code in a header or footer in a master file, as an include file, or where it can be placed globally throughout your Web site. If you would like details on how to do this, please contact your Account Support Manager.

• Set up all variables, if any (contact your Account Support Manager for instructions).

• Save the pages with the installed SiteCatalyst code to your Web server.

• Go online and browse a few of the pages containing the new code. If the code is working properly, your visit will generate page view statistics for the SiteCatalyst reports.

• Check your statistics by going to http://my.omniture.com and logging in.

NOTE: After logging in, be sure to check the accuracy of your account settings by clicking the Settings tab, and then click the Site Information link (only available for System Administrators).

If your company has multiple accounts, your local SiteCatalyst administrator will provide you with the information required to log in to your account. (Administrators: See the instructions in the “Permissions Tab” section for instructions on granting and setting permissions.)

Setting up your site correctly can dramatically improve your reporting and tracking results. Our professional services team is available to consult with you on the best deployment. For more information or questions, please contact your Account Support Manager.


INSTALLING SECURE SOCKETS LAYER (SSL) CODE SSL

SiteCatalyst code installation is the same as that for regular code. SSL code, however, should only be placed on pages requiring secure tracking. Your Account Support Manager will provide you with the necessary SSL code upon request.


NOTE: You cannot modify the original non-SSL code to be SSL-compliant.


A NOTE ABOUT TESTING YOUR SITE

When you first set up your site with SiteCatalyst code, you can test the code and reports on your internal servers. If you set the page name variable within the code on your test servers the first time your account receives a page view, it records the test URL as the main URL for that page. Once your tests are complete and you transition your pages to your live site, the test URL will continue as the main URL. You can see the URL by holding your mouse pointer over the page name within the Most Popular Pages report.


For example, if your site were named “mysite.com,” the test servers would name your site “omniture.mysite.com.” In this case, rather than the URL reverting to “mysite.com” when you roll your data over for your client use, the page name URL remains “omniture.mysite.com.” To correct the URL to the new one on your live site, you should either:

Send an e-mail message to your Account Support Manager, being sure to include the old URLs as well as what the new URLs should be, along with the current page name.

Or

Call and speak with your Account Support Manager directly.

Omniture is pleased to present the following new features in SiteCatalyst version 12

Calendar Events
The Calendar Events feature allows users to visually represent important events in the company that can impact business performance. Each defined event is shown in the time-based graphs to indicate the occurrence of that event during the time period. This allows users to easily identify the possibility of any unusual variances during the time period with the corresponding calendar event. Calendar Events can also be chosen from the Calendar Presets to directly view the reports for that time period.

Dashboard Enhancements
The Dashboards feature has been enhanced to take advantage of up to three columns of content. In addition, the look and feel of the dashboards as well as the ability to add additional types of content has been enhanced.

Omniture Dashboard Player
The Omniture Dashboard Player allows users to push their dashboard content directly to the desktop. The player displays the dashboard content, one reportlet at a time in an executive presentation style. The Omniture Dashboard Player can be launched as a dedicated display, in a separate window on the user desktop, or as a Screen Saver.

Prepackaged Dashboards
Prepackaged best practices dashboards allow an organization to hit the ground running and accelerate time-to-value by providing Executives and Marketing teams with immediate insight into role-specific KPIs out-of-the-box. SiteCatalyst Version 12 comes with two key preconfigured dashboards: Marketing Dashboard and Site Operations Dashboard.

Multivariate Testing Framework
SiteCatalyst v12 brings the power of multivariate testing methodology, enabling marketers to analyze multiple variables at once, while still being able to isolate the impact of individual page elements and, most importantly, predict the optimal combination of input variables for maximizing target metric (orders, revenues, signups etc).

Targets
SiteCatalyst users can now manage business objectives and goals by defining targets for key performance indicators. A new set of views show how the business is performing against the targets and also alert the users on possible risks. The Targets feature also includes an Accountability Matrix allowing users to further allocate the chosen metric across additional dimensions. As an example, a Revenue target for the company can be further allocated by Campaign and Sales Channel.

SiteCatalyst is a remotely hosted, subscription-based solution for real-time Web site reporting and analysis. Much more advanced than log file applications that only measure server activity, SiteCatalyst’s next-generation Web analytics captures visitor activity directly from their browser. By uncovering the true facts about visitor and customer interactions with your site, you can finally receive precise answers to the unique questions you struggle with every day.

SiteCatalyst reports fall into three categories: Commerce, Traffic and Paths.

Comprehensive Commerce reports give accurate and detailed analysis of customer activity. Metrics such as campaign management, sales cycle, customer fallout and customer conversion let you accurately measure e-commerce transactions, sources of sales, advertising effectiveness, customer loyalty and more. SiteCatalyst’s Commerce reporting includes real-time statistics on all important customer activity, including:


• Which customers buy certain products
• Shopping cart metrics, including fallout
• Customer conversion rates
• Advertising and channel partner effectiveness
• Online and offline marketing campaign performance
• Customer loyalty metrics
• Insight into sales cycles

Powerful Traffic reporting gives you in-depth insight into visitors and how they interact with your Web site. SiteCatalyst Traffic reports give you the ability to:

• Analyze critical aspects of visitor behavior
• Monitor and understand traffic patterns
• Determine popular content groups
• Segment visitors by any measurable criteria

Paths reports are powered by Optimum Path™, the industry’s most advanced path analysis engine. This engine is the only one on the market that is able to both record the entire path of your online visitors and customers, and dissect all paths to identify hidden patterns. Paths reports include standard in-depth and optional advanced analysis reports that:

• Reveal the click-stream of pages viewed
• Uncover full paths, longest paths and most popular paths
• Explain page flow, fallout and dropout graphically
• Show new and changing patterns over time
• Allow entry and exit path analysis

Depending on the service level you have purchased, some of the reports described in this manual may not be available to you. Additionally, each account has unique billing needs. Please refer to your contract for pricing, due dates, terms and conditions. If you would like to add to or otherwise change your service level, or if you have questions regarding your current service, please contact your Account Support Manager

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[phone] 1.801.722.7000
[fax] 1.801.722.7001
[toll free] 1.877.722.7088 (support, billing and sales)
[support e-mail] support@omniture.com
[sales e-mail] sales@omniture.com
[information e-mail] info@omniture.com
[corporate URL] http://www.omniture.com
[log-in URL] http://my.omniture.com